Should I hire a social media consultant?Social media has become a powerful tool to help businesses market their products and services. It’s also cost effective and measurable, so it’s a must for businesses hoping to engage their customers. However, the nature of social media means that a significant amount of time needs to be invested in engaging and interacting with customers. If you are serious about selling your products and services, you’ll want to focus on this, so by hiring a social media consultant to manage your campaigns, you can free up valuable time and alleviate stress. There are several other benefits to using a social media consultant:
- No sick pay or holiday entitlement. It is possible to employ someone internally to manage your social media channels, but if you hire a consultant, you’ll save on these costs.
- You can tailor your package. You may need just a few hours each month, or you may need daily contact with your customers. Perhaps you want to run a particular campaign at certain times of the year. A consultant has the flexibility to work with you to maximise the cost-effectiveness of your social media marketing strategy.
- Access expertise. A consultant will work across many campaigns so they’ll be exposed to many different strategies which they can use to make yours as effective as possible.
- Content. Not only can a social media consultant run your campaigns, they can also create content for you in the form of blog posts, photos for Instagram or YouTube videos.