Our Work
Tara Gillen
During the pandemic, vegan photographer Tara Gillen experienced a reduction in bookings due to wedding cancellations and asked for marketing and PR support.
Objectives
Tara wanted to kick start her marketing, raise awareness of her offering and increase bookings.
Outcome
We achieved coverage in the local paper and a feature on BBC Look East news. We also helped her with business coaching, social media support and introduced her to partners to collaborate with.
Flipside
Flipside Food is an American styled burger restaurant in Farringdon, serving the Beyond Burger. Also on the menu are healthy salad bowls, wraps, toasties and soups.
Objectives
Flipside was a newly launched restaurant and a new concept in the area, so required social media support to explain the offering, which was targeted specifically at the local area.
Outcome
We created regular posts on social media showcasing the food and the ideology behind the restaurant, interacted with and engaged the audience, provided customer service...
Iamveganprotein.com
Guy Mills, a vegan bodybuilder and developed his own brand of vegan protein.
Objectives
Guy needed us to raise the profile of his brand in the local area in order to support his trade shows.
Outcome
We achieved a full page feature article for Guy in the Ipswich Star.
Specialised HR
Specialised HR supports vegan, ethical and sustainable businesses with their HR requirements.
Objectives
We were asked to create awareness for our client and establish her as a thought-leader.
Outcome
We created an article which was published as a full page feature in the Vegconomist.
2020 Vision Project – Behind the Mask
The 2020 Vision Project highlights the stories of NHS workers during the pandemic and gives them a chance to be seen away from a work setting, without their masks, hence the name of the project
Objectives
We needed to increase awareness of the portraits created by 100 photographers nationally of NHS workers.
Outcome
As part of the coverage of Tara Gillen’s story, Sophie Sheinwald, organiser was interviewed by BBC Look East news. We are now working on the next stage of this project so watch this space!
Vegan Jobs
We were asked to help with the launch of first-of-its-kind job site, Vegan Jobs. With the growing interest in vegan lifestyles, this website was created with the aim of offering opportunities to a niche sector.
Objectives
As a completely unknown site, the goal was to introduce it to the target market and raise its profile and drive registrations.
Outcome
We also supported the launch with a social media campaign on Facebook and advertised job roles across social media.
