During the pandemic, vegan photographer Tara Gillen experienced a reduction in bookings due to wedding cancellations and asked for marketing and PR support.
Tara wanted to kick start her marketing, raise awareness of her offering and increase bookings.
We achieved coverage in the local paper and a feature on BBC Look East news. We also helped her with business coaching, social media support and introduced her to partners to collaborate with.
Flipside Food is an American styled burger restaurant in Farringdon, serving the Beyond Burger. Also on the menu are healthy salad bowls, wraps, toasties and soups.
Flipside was a newly launched restaurant and a new concept in the area, so required social media support to explain the offering, which was targeted specifically at the local area.
We created regular posts on social media showcasing the food and the ideology behind the restaurant, interacted with and engaged the audience, provided customer service...
Specialised HR supports vegan, ethical and sustainable businesses with their HR requirements.
We were asked to create awareness for our client and establish her as a thought-leader.
We created an article which was published as a full page feature in the Vegconomist.
2020 Vision Project – Behind the Mask
The 2020 Vision Project highlights the stories of NHS workers during the pandemic and gives them a chance to be seen away from a work setting, without their masks, hence the name of the project
We needed to increase awareness of the portraits created by 100 photographers nationally of NHS workers.
As part of the coverage of Tara Gillen’s story, Sophie Sheinwald, organiser was interviewed by BBC Look East news. We are now working on the next stage of this project so watch this space!
We were asked to help with the launch of first-of-its-kind job site, Vegan Jobs. With the growing interest in vegan lifestyles, this website was created with the aim of offering opportunities to a niche sector.
As a completely unknown site, the goal was to introduce it to the target market and raise its profile and drive registrations.
We also supported the launch with a social media campaign on Facebook and advertised job roles across social media.